In 2006 Benetton celebrates 40 years at the forefront of high street fashion and in recent years one of the most unusual and visually provocative advertising campaigns.
Today the situation has changed. He is caught up in a dispute with international repercussions.
In 2004 the Benetton group forcibly evicted a couple from their rural home, having finally to resort to police intervention. The Mapuches Indians have gathered the support of international activists and a Nobel Peace prize winner in their fight against the giant landowners. Benetton is the largest foreign landowner in Patagonia, Argentina with close to a million hectares of prime farming land, which helps to support the textile industry’s demand for wool. The group provide; employment, support, food, building materials, winter fuels, medical services and education for the community.
The Mapuches however are adamant, ancient lands cannot be bought and sold, they are a birth right of the age-old community.
DIRECTOR BIOGRAPHICAL NOTE:
The Cardboard Train (2007)