RIFF Movies Archive

Ady Gasy



Madagascar, 2014, HD - Color - 84

DIRECTED BY:
Nantenaina Lova

CAST:
Joela Rejao Refaralahy, Florentine Razafiharisoa

SCREENPLAY:
Nantenaina Lova, Eva Lova

PHOTOGRAPHY:
Nantenaina LOVA, Lanto Tiana RABEARISON (BEMASO), Nantenaina FIFALIANA, Eva LOVA

EDITING:
Nantenaina Lova

MUSIC:
Piarakandro

SOUND:
Nantenaina FIFALIANA, Maminihaina Jean Aimé RAKOTONIRINA, Solofonirina Alfred RANDRIANARIVELO

PRODUCER:
Eva Lova, Marie-Clémence Paes

PRODUCTION:
Endemika Films, Laterit Productions

WORLD SALES:
Laterit Productions

STORY DESCRIPTION:

“The Chinese make things, the Malagasy fix them.” Just for the time of a film, let’s have fun reversing roles… Let’s imagine it isn’t for the economists anymore to demonstrate their growth model, but for the farmers, artists, craftsmen, and streetwise sellers of all kind to showcase their skills. There are those who recycle tires into shoes, those who make lamps from sweetened condensed milk cans, those who transform zebu bones that were left by the stray dogs into soap and medication. In Madagascar, proverbs, music and recycling skills challenge economics with humour!
DIRECTOR BIOGRAPHICAL NOTE:

With this first full length film, Lova Nantenaina wants to represent poverty the way he experienced it as a child: a daily life where difficulties and joie de vivre are intermingled. Born in 1977, he grew up in Antananarivo at the time when there was rationing by the Socialist regime. An unforeseen and random series of events led him to leave his country in 1999 to undertake sociology and humanitarian studies in France. In 2001, he was an association’s director for a development project in Madagascar and he became aware that outside counsel was often unwelcome. Indeed, the latter is organized from the perspective of economic development rather than cultural and ancestral teaching. «Better lose money than fihavanana», a concept that can be translated as the ‘preservation of the harmony of relationships with people close to you’. With his return to Madagascar between 2003 to 2005, he became a newspaper journalist. He continued his studies and completed a Masters degree in Information and Communication in Réunion Island in 2005. He then joined the ESAV film school in Toulouse, where he obtained his Masters degree with honors. The short films he directed and produced himself are rooted in the culture and living conditions of the Malagasy. He worked on the feature-length documentary by Guy Chapouillie «Une raison de vivre» as an assistant director and second cameraman and was recently hired as an editor by a French production company for two Malagasy 26-minute documentary films, «Les enfants de la périphérie» of Gilde Razafitsihadinoina and «Todisoa et les pierres noires» of Michaël Andrianaly. His ‘Endemika Films’ production company is comanaged by Eva Lova and she began now to produce other Malagasy directors who help the independent Malagasy cinema progress.

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