Nowadays, with the possibility for the majority of people to have access to electronics and hi tech, is it true that we have more spare time and a better quality of life? Or have we become addicted to the technology that surrounds us every day and it has suck us into it? But humans get addicted really easily to a lot of things in life and this video is also a metaphor about addictions in general, about being manipulated without even realizing it or without reacting.
Dutch-Italian Giovanni Bucci is a well known freelance director and motion designer living between Los Angeles and London. He has worked for high end clients like MTV, BBC, Warner Bros, Sony to name a few. Giovanni's experience includes music videos, commercials, TV promos, identities and title sequences for films and his work has been featured by industry magazines and web sites. Giovanni's range of skills includes concept, design, direction, shooting, editing and animation.